This story has several different types of narrative content, from intros to body copy to subheds. Choosing a typeface that would match the pseudo-historical narrative and Jeremy Collins’ illustrations without drawing too much attention from either and allowing intros to scale based on their length took many considerations. In many cases, subtle differences in typefaces can completely change the vibe of a piece.

Continuing the juxtaposition of the ancient and modern, I used the distressed vector elements to show that the riders in the story aren’t the main focus, and that the land itself is far more important in the grand scheme of things. The riders are visiting a place that’s been largely unchanged for tens of thousands of years. There may be a path through the ancestral land, but the land is immutable, and the riders are fleeting.