Advertisements
As much as we’d like to believe that people read ads, they don’t, if they can help it. We still need to get the word out about products and services, so the least we can do is make it easier on the audience. If we do it right, the audience doesn’t feel bad that they just read an ad, and they’re more likely to engage with your brand.

This full-page print ad ran in issue 58 of Alpinist Magazine. I came up with the entire concept for the ad, including the copy. Hooray, pun-based humor.

This ad campaign was for an independently owned and operated bike shop in Jeffersonville, VT, and ran in Mountain Flyer magazine. I came up with the entire concept for the campaign using archival Prohibition photos.

This ad campaign was for an independently owned and operated bike shop in Jeffersonville, VT, and ran in Mountain Flyer magazine. I came up with the entire concept for the campaign using archival Prohibition photos.

This ad campaign was for an independently owned and operated bike shop in Jeffersonville, VT, and ran in Mountain Flyer magazine. I came up with the entire concept for the campaign using archival Prohibition photos.

This ad campaign was for an independently owned and operated bike shop in Jeffersonville, VT, and ran in Mountain Flyer magazine. I came up with the entire concept for the campaign using archival Prohibition photos.

Pandemic Glass social media ad

Pandemic Glass social media ad