Powder Jones Party Event Promotion

The task was simple: One 11x17” promo poster, social media assets including a grid and a story, and one piece of swag. The ideas were too good to stop brainstorming.

Tabloid poster for the Powder Jones Party at Three Needs in Burlington. The style is based on the Powder Jones can art.
This three-image grid to promote the Powder Jones Party separates essential information while avoiding overcrowding any particular image.
This swag concept for a Zero Gravity-branded bandana uses thematic elements of Vermont and aspects of the Zero Gravity brand, including all major beer releases.
These long-lasting pins use the Powder Jones version of the Zero Gravity logo because of the connection between the two to the event and the timelessness that the Zero Gravity brand has compared to any specific beer. Plenty of well-designed apparel a
This less conventional piece of swag installs on most domestic sinks, and uses a subtle laser-etched brand mark for a truly unique limited release.
While collaborating with a local ski company for a custom topsheet would be amazing, sourcing a single ski would be prohibitively expensive. While designing this piece of swag, I tried to balance the idea of fewer than four people drinking an entire

Instagram Story

As a brief pit-stop on the way back into PremierPro, I picked up Canva to throw together this 30-second Instagram story for the Powder Jones Party promotion. The music is a mildly-edited segment of one of the performer’s songs, and all of the elements are meticulously ordered to get the maximum amount of information to the audience in an amount of time that’s within their attention span.